Hard & Soft Baits

Gulp! Alive!® Saltwater Shrimp - 4" - Pearl WhiteGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp!® Paddleshad - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Lifelike baitfish profile with an optimized nose...

Gulp!® Paddleshad - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Lifelike baitfish profile with an optimized nose...

Gulp!® Saltwater Ghost Shrimp - 3" - Red Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Lifelike detail imitates...

Gulp!® Saltwater Grub - 5" - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on...

Gulp!® Saltwater Grub - 5" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on...

Gulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal...

Gulp!® Saltwater Jerk Shad - 5" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Erratic darting motion imitates struggling...

Gulp!® Saltwater Jerk Shad - 5" - MoltingThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Erratic darting motion imitates struggling...

Gulp!® Saltwater Jerk Shad - 5" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Erratic darting motion imitates...

Gulp!® Saltwater Jerk Shad - 5" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Erratic darting motion imitates...

Gulp!® Saltwater Jerk Shad - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Erratic darting motion imitates...