Soft Bait

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or other...

Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection...

Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection...

Z-MAN's ChatterBait MiniMax is a tournament quality bladed jig in a bite-sized package. The ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped...

Z-MAN's ChatterBait MiniMax is a tournament quality bladed jig in a bite-sized package. The ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped...

Z-Man's Turbo FattyZ is a beefed-up, bulked-up swimming worm, putting good vibes in the water with its distinctive curved paddletail. It's an advanced tail design, built with intel from Z-Man pro Miles "Sonar" Burghoff, that swims and thumps at all...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to mate with the new Power Finesse ShroomZ jigheads, the pairing...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to mate with the new Power Finesse ShroomZ jigheads, the pairing...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy...

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy...

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy...