Fishing Lures

Proven Action & Real Results — Premium Fishing Lures

Catch more fish with a wide variety of Fishing Lures (also called artificial baits, plugs, jerkbaits, swimbaits, or spoons) from The Outdoor Warehouse. From soft plastics and crankbaits to spinners, jigs, topwater lures, and saltwater plugs, our collection gives anglers the proven tools they need to attract bites in any water conditions.

Crafted with realistic action, vibrant colors, and durable materials, our fishing lures are trusted by beginners and tournament pros alike. Whether you’re chasing bass in freshwater lakes, trout in rivers, or redfish and snook in saltwater flats, The Outdoor Warehouse has the right lures to help you succeed.

Popular Fishing Lure Styles

  • Soft Plastics: Worms, craws, and swimbaits for versatile bass and panfish presentations.
  • Crankbaits & Plugs: Diving wobble lures that mimic baitfish — deadly on bass, walleye, and stripers.
  • Spinners & Spinnerbaits: Flash and vibration to attract pike, musky, and bass.
  • Jigs: Versatile — flip, pitch, or finesse fish for bass, walleye, and crappie.
  • Topwater Lures: Frogs, poppers, and walkers for explosive surface strikes on bass and pike.
  • Spoons & Saltwater Jigs: Flashing metal lures for trout, salmon, mackerel, and offshore predators.

Fishing Lures at a Glance

Lure Type Best Situations Species Key Features
Soft Plastics All-around bass & finesse rigs Bass, crappie, panfish Natural action, versatile rigging (Texas, Carolina, drop shot)
Crankbaits / Plugs Diving, covering water fast Bass, walleye, stripers Diving depth, wobble, rattles
Spinnerbaits Weedy cover, murky water Bass, pike, musky Flash + vibration, weed guard
Jigs Bottom contact, finesse, cold water Bass, walleye, crappie Weighted heads, customizable trailers
Topwater Warm months, dawn & dusk Bass, pike Surface action, explosive strikes
Spoons & Metal Jigs Saltwater & cold-water jigging Trout, salmon, mackerel, tuna Flash, wobble, durable metal body

Pro Tip: Match your lure choice to both season and species. In summer, topwater frogs and walkers crush bass at dawn. In clear water, pair fluorocarbon line with crankbaits for stealth. For saltwater, spoons and jigs are reliable for redfish, trout, and offshore gamefish.

Why Buy Fishing Lures from The Outdoor Warehouse?

  • Extensive selection of soft plastics, crankbaits, jigs, spinnerbaits, spoons, and topwater lures.
  • Durable, realistic designs trusted for bass, trout, pike, redfish, and more.
  • Freshwater and saltwater options for every season and technique.

Need help choosing the right fishing lures? Contact our team for personalized lure recommendations.

Shop premium Fishing Lures today at The Outdoor Warehouse — realistic, durable, and built to catch more fish.

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