Hard & Soft Baits

Gulp! Alive!® Paddleshad - 4" - Pearl White/Chartreuse - Half Pint ContainerThe extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! truly are the next generation...

Fusion19™ Weight Swimbait Hook - Smoke Satin - 4/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center...

Fusion19™ Weight Swimbait Hook - Smoke Satin - 5/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center...

Fusion19™ Weight Swimbait Hook - Smoke Satin - 6/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center...

20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications,...

20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications,...

2-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Skitter Walk® 08 - Holographic Bone ChartreuseSuperior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog."Features:  Rapala® "walk-the-dog" actionWeighted...

2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause...

2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause...