Hard & Soft Baits

30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

Gulp! Alive!® Saltwater Shrimp - 4" - Natural Shrimp - Half Pint ContainerGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to...

Gulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal...

Gulp!® Saltwater Swimming Mullet - 4" - AmericaThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

Gulp!® Saltwater Swimming Mullet - 4" - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

Gulp!® Saltwater Grub - 5" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on...

Gulp!® Saltwater Swimming Mullet - 4" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

Gulp!® Saltwater Swimming Mullet - 4" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

J-Walker 100 Saltwater - Mangrove MinnowWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...

J-Walker 100 Saltwater - Red HeadWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined through...

J-Walker 120 Saltwater - HD PilchardWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...

J-Walker 100 Saltwater - Black GoldWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...