Lures

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...

Strike King Football Shaky Head 3/16oz Black

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or other...

Strike King Bitsy Pond Minnow 3/32oz Fire Tiger

Strike King Finesse KVD Spinnerbait Sexy Blue Back Herring

High energy meets topwater mayhem in the Strike King Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and is constantly on the move—provoking strikes from the moment it hits the water. The surface-churning...

The Strike King Kvd Square Bill is 1.5 ounces. The color of the crankbait is chartreuse sexy shad. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice...

Strike King Bitsy Bug 3/16oz Pumpkin Craw

Strike King Square Bill 7/16oz Blue Craw

Weighing just 1/8-oz., the Strike King Mini-King Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colors, each Mini-King Spinnerbait is outfitted with a 2.1 size Tennessee diamond blade for maximum flash and...

Hildebrandte snagless sally 3/8 - gold/cht

Hildebrandte okeechobee spec 3/8 - gold/cht/wht